User Research


DONE is an app for the busy student. Its design is easy to read at a glance running between classes, meetings, and practices. DONE contains a calendar, grocery, and to-do List. Research into students at Washington University in St. Louis revealed that the majority of students who typically keep lists like to cross off items that have been completed as opposed to “checking off” an item. Students make lists that include items they have already completed just to have the satisfaction of crossing the items out. DONE contains an interactive feature that imitates crossing off an item. When the user swipes an item a line crosses the item out. The crossed-out item remains on the list for a predetermined number of hours and then moves to the bottom of the to-do list along with other previously completed items.


Brand campaign