SolarWinds is a leading IT monitoring software company headquartered in Austin, Texas. On the marketing team I worked on a variety of campaigns directed at THWACK user groups, SolarWinds Lab, social media presence, new and prospective user email banner ads, and SolarWinds company materials and brand.
Tech Field Day 2017
Tech Field Day 13, hosted at SolarWinds Headquarters, brings together innovative IT product vendors, like SolarWinds, and independent thought leaders to share information and opinions in a presentation and discussion format. SolarWinds presented each visiting leader with a lego style Minifig that was custom designed to match them. The Minifigs were used in SolarWinds social media to promote the event and those who participated. The Tech Field Day leaders responded by posting about their experiences with the products and their excitement over the figures.